CHICAGO – Chicago Public Schools (CPS) announced today it will issue an RFP on Tuesday seeking proposals from agencies to manage and secure partnerships with organizations interested in entering into sponsorship agreements with CPS and individual District schools. By partnering with high-caliber organizations to sponsor and promote CPS athletic programs and other activities, the district hopes to generate new revenue streams that will benefit students and staff throughout the city.
“Partnering with civic-minded organizations to promote our numerous high-quality programs and activities will bring in revenue that could make a real difference for our students,” said CPS CEO Barbara Byrd-Bennett. “We believe that by establishing productive relationships with outside organizations we will be able to infuse our schools with additional resources that our students and staff deserve.”
Due to the high public visibility of CPS programs and activities, schools and outside organizations have previously expressed a strong interest in establishing formal partnerships that will create positive exposure for organizations and new revenue streams for the District. The RFP seeks proposals from agencies that will bring industry expertise and advise on generating revenue through sponsorships, broadcasting, advertising, promotional materials, naming rights, branded paraphernalia and idea generation.
The agency will be expected to work with CPS to eliminate inefficiencies that deter partnerships, improve lines of communication across the district, establish common standards for service across the district, and advise the district how to best structure ourselves to most rapidly implement this initiative. As part of the RFP, the agency will be expected to advise on opportunities ranging from large District-wide sponsorships down to one-off school-level events and will only select proposals that are in the best interest of CPS and its students.
Despite significant budget constraints, CPS is dedicated to providing all children in Chicago with a high-quality, well-rounded education that includes access to a variety of extra-curricular activities. Through potential sponsorship agreements, CPS hopes to generate revenue that will help support extra-curricular activities, including CPS’s athletic program, which is the largest elementary and high school sports program in the country, providing organized activities for more than 70,000 students. Through sponsorships of CPS’s highly-successful athletic programs, the District hopes to create a variety of new revenue streams that will help to ensure CPS students have the resources they need to be successful in and out of the classroom.
To view the RFP on Tuesday, please visit: http://www.csc.cps.k12.il.us/purchasing/open_to_the_public.html.
Chicago Public Schools serves 396,000 students in 664 schools. It is the nation’s third-largest school district.