Typography

We have chosen two new brand fonts Lora and Roboto. The main brand fonts work well together and should be used whenever available. You will see them featured on the website and should be applied to all professionally produced marketing and sales materials.

Lora is a serif font best suited to larger headlines and intro paragraphs. While Roboto is friendly and straightforward and should be used for smaller headlines, body copy, and links. 

Type Hierarchy

Our typefaces are used for a variety of content. Careful and consistent use of type weights helps to organize our content so we communicate clearly and with purpose.

Some general guidelines: - Lora in sentence case should be used for larger headlines and the paragraph intro style.

- Roboto appears in all caps as the eyebrow to help set the context. Roboto in sentence case is also used for the headline and body styles in differing weights and sizes. Headlines should use bold and body styles do not.